About Us
About AltData Marketing & Consulting (admac)
Boutique Strategy. Real Data Expertise. Lasting Results.
At admac, we specialize in one thing: helping alternative data vendors cut through the noise and connect with institutional buyers.
Founded by Aidan McDonnell, former Head of Product at Eagle Alpha, admac brings over 8 years of inside experience in the alt data ecosystem. We’ve seen firsthand what makes a data product succeed, or struggle, in a complex, competitive market. That’s why we combine deep industry knowledge with modern marketing execution to build strategies that actually move the needle.
We’re not a generic agency. We’re a partner that speaks your language, understands your buyers, and knows how to position your data to win deals.
Our Mission
To bridge the gap between innovative data products and the decision-makers who need them, through strategy-led digital marketing and smart positioning.
Why Work With Us?
🔍 Niche Expertise
We live and breathe alternative data. From Consumer Transaction datasets to geolocation and consumer panels, we understand the nuances, and how to market them.
🎯 Outcome-Focused
We align every tactic with your commercial goals. Whether it’s SEO, conversion optimization, or GTM strategy, we’re here to drive pipeline.
🤝 Founder-Led
You work directly with the expert. No account managers. No fluff. Just smart, actionable guidance.
Meet the Founder
Aidan McDonnell
Founder & Alternative Data Marketing Strategist
Aidan has spent nearly a decade in the alternative data world, leading product strategy, go-to-market initiatives, and marketplace growth at Eagle Alpha. After advising thousands of data vendors and interfacing with institutional buyers across hedge funds, PE, and corporates, he launched admac (AltData Marketing & Consulting) to bring focused marketing and consulting to a space long underserved by traditional agencies.
Talk Data To Me
Whether you’re preparing for a raise, expanding your sales pipeline, or refining your pitch to the buy side—we’re ready to help.