Alternative Data Marketing Services
Alternative data marketing & consulting for alternative data providers looking to connect with and sell to the top data buyers.
SEO & Content Marketing
Why SEO Matters in Alternative Data
Alternative data is niche, complex, and high-value, but if buyers can’t find you, they can’t engage. Generic SEO strategies won’t cut it, especially in the AI age and the importance of AEO now. We combine technical SEO, deep industry knowledge, and buyer-focused content to drive long-term, high-quality traffic to your site. SEO has evolved with AI and now instead of Search Engine Optimization it is now Search Everywhere Optimization.
What We Deliver
Technical SEO Audit & Optimization
We fix crawlability, meta tags, site speed, and structural issues.
Keyword & Intent Research
We identify how your ideal buyers are searching — and what content they need to see.
Content Strategy & Blog Creation
We plan and produce insightful, search-optimized content that attracts decision-makers and is also optimized for AI.
On-Page SEO
Smart internal linking, page structure, semantic HTML, and conversion-focused tweaks.
Performance Monitoring
Monthly reporting and strategic adjustments to keep you moving up the ranks.
What Makes Us Different
We speak both languages, marketing and alternative data.
With over 8 years of experience, we know how to write for fund managers, quants, and technical buyers while still satisfying Google’s ranking systems. We focus on clarity, authority, and trust, not fluff.
Ready to Grow
Book your free consultation today and find out how SEO and content marketing can help you attract the right buyers, without paying for every click.
Marketplace Profile Optimization
Why Marketplace Optimization Matters
Alternative data marketplaces (E.g. Eagle Alpha) are where alternative data buyers start their search, but most vendor profiles don’t make the cut. They’re incomplete, unclear, or just don’t speak the buyer’s language. A great product alone isn’t enough if your marketplace presence doesn’t reflect its value. That’s where we come in.
Why Work With Us
As the former Head of Product at Eagle Alpha, I’ve spent years building and optimizing these marketplaces based directly on feedback from some of the world’s top hedge funds, private equity firms, and institutional data buyers.
I know exactly what they’re looking for in a vendor profile from how they evaluate metadata and categorization, to what they search and what makes them actually click “Request Intro.”
What We Offer
✅ Profile Creation & Optimization
We create compelling, high-converting marketplace listings from scratch, or overhaul your current ones.
✅ Strategic Positioning
We tailor your value proposition to the buyer type you’re targeting (quant fund, discretionary manager, PE, corporate, etc.).
✅ Metadata & Tagging
We make sure your dataset is properly categorized and discoverable, based on how buyers actually filter.
✅ Ongoing Optimization
As your product evolves, so should your listing. We provide ongoing improvements as you expand or shift focus.
Let’s Make You Stand Out
Most vendors set and forget their marketplace profile. We turn it into a strategic marketing asset that attracts serious buyers. Buyers want to see profiles and integrated DDQs kept up to date and even see interactive widgets built on data vendors data. Let’s build you a profile that doesn’t just sit there, it converts.
Web Design & CRO
Why Your Website Matters
Your website is the first impression many data buyers will have of your offering. In the alt data space, trust, clarity, and professionalism are everything. A clunky or unclear/cryptic website can instantly kill buyer interest, even if your data is amazing.
We design and build modern, fast, and persuasive websites that reflect the value of your data product and guide potential buyers toward action.
What We Build
Whether you’re starting from scratch or refreshing an outdated site, we deliver clean, conversion-focused websites that work across devices and platforms.
We work with:
WordPress (Elementor, Gutenberg, custom themes)
Squarespace
Hostinger Website Builder
Webflow
Other CMS platforms depending on your stack.
We don’t just make it look good, we structure your site to perform. Every section is purpose-built to guide the buyer journey and build trust. (We built this site on WordPress Elementor!)
Conversion Rate Optimization (CRO)
A beautiful website is only half the equation. We focus on what drives conversions:
✅ Clear CTAs (call-to-actions)
✅ Strategic content placement
✅ Buyer-focused messaging
✅ Lead capture forms + gated content (Lead magnets)
✅ Mobile and speed optimization
✅ A/B testing of layouts and copy
Whether your goal is more demo requests, more downloads, or more inquiries through your marketplace profile, we design around measurable outcomes.
Why Choose Us
Most designers don’t understand the alternative data buyer. Most marketers don’t know how to build in CMS platforms. We do both.
With 8+ years in the alternative data space and hands-on experience building buyer-centric digital experiences, we bridge the gap between good design and real business results.
Let’s Build Something Better
Whether you need a website refresh or a fully custom lead-gen site, we’ll help you launch fast and iterate intelligently. Book a call and we’ll walk you through examples of what’s working right now in alt data.
Email Marketing & Automations
Why Email Still Wins
In the alt data world, deals don’t happen on the first click, they happen through trust, timing, and repeated exposure. That’s where email shines.
Email marketing allows you to stay top of mind, educate your prospects, and nurture interest until they’re ready to talk. It’s not about spamming inboxes, it’s about building relationships with the right buyers over time.
What We Deliver
We build end-to-end email systems designed to capture, qualify, and convert leads into real conversations.
Our email services include:
✅ Lead magnet integration (guides, case studies, whitepapers, checklists, dataset samples)
✅ Automated email sequences & onboarding flows
✅ Nurture campaigns for long sales cycles
✅ Monthly newsletters or product updates
✅ Cold outreach campaigns with warm follow-ups
✅ Custom segmentation by buyer type or interest
Whether you’re reaching out to quants, investment analysts, or data sourcing teams, your message will be clear, relevant, and valuable.
Automation That Works
We use smart automations to make sure the right people hear the right message at the right time, without you lifting a finger.
We work with tools like:
Mailchimp
MailerLite
HubSpot
ConvertKit
Or your existing CRM setup
We’ll map your buyer journey and implement sequences that move leads from interest → intent → action.
Lead Nurturing for Long Cycles
Buying alternative data isn’t an impulse decision. Buyers often need time to evaluate, get budget, or align internally. Some buyers might trial your data ready to buy and keep it sitting there for months until a PM requests it again! We help you stay in the conversation with consistent, valuable emails that guide them through the journey.
You’ll be the first vendor they think of when it’s time to buy.
Let’s Build Your Funnel
Whether you’re starting from scratch or want to upgrade your current email flows, we’ll design a system that works while you sleep. We say funnel ut it’s really prospects bouncing around from seeing different pieces of content with different intent until they decide to pull the trigger!
Book a free consultation and we’ll show you what your funnel (Journey) could look like, from first click to signed NDA (And then advise on trials and on data delivery, and more.)
Paid Ads (LinkedIn & Google)
Why Paid Ads Still Work in a Hard-to-Reach Market
Selling alternative data is different. Your audience is niche, highly technical, and not easy to find. That doesn’t mean ads don’t work.
With the right messaging, targeting, and funnel, LinkedIn and Google Ads can effectively reach quants, discretionary fund managers, corporate strategy teams, and other alt data buyers where they’re already looking.
Paid ads let you stay visible, test messaging fast, and capture demand as it’s happening
What We Offer
We handle everything from start to scale, so you can focus on converting leads.
Our Paid Ads Services Include:
✅ Strategy & Audience Research
✅ LinkedIn Ads Setup & Campaign Management
✅ Google Search + Display Ads Setup
✅ Copywriting & Visual Asset Creation
✅ Funnel Integration (landing pages, lead forms, follow-up)
✅ Weekly/monthly Optimization & Reporting
✅ A/B Testing & Budget Scalin
Why LinkedIn & Google Ads?
LinkedIn gives us deep targeting capabilities based on job title, industry, company size, and even firmographics or sector focus. It’s ideal for reaching decision-makers in finance and data roles.
Google Ads help us capture intent. When a buyer searches “alternative data for supply chain analysis” or “alt data vendors for hedge funds,” your offering appears front and center.
Combined, these platforms let us build awareness, leads, capture demand, and nurture interest through remarketing.
Our Approach to Optimization
Paid ads aren’t set-and-forget. We monitor performance and optimize weekly based on key metrics like CTR, CPL, CPC, ROAS, and lead quality.
We also tweak creative, test new audiences, and refine landing pages to drive better ROI with every iteration.
You’ll get clear, actionable reports, no vanity metrics, just results
Get Leads, Not Just Clicks
If you’re ready to grow your visibility and drive qualified leads from the right buyers, let’s launch a campaign tailored to your data product and market.
Book your free call and we’ll audit your funnel and outline a paid ads strategy that makes sense for your goals and budget.
Go-To-Market Strategy & Consulting
Why Go-To-Market Strategy Is Critical in Alt Data
In alternative data, having a great dataset isn’t enough. You need to know how to price & position it, who to sell to, and how to speak their language, otherwise, you’ll waste time chasing the wrong buyers with the wrong pitch.
A well-structured go-to-market strategy saves you months of trial and error and helps you land the right clients faster.
Why Work With Us
I’m Aidan McDonnell, founder of AltData Marketing and Consulting (admac), and formerly Head of Product at Eagle Alpha, the leading alternative data marketplace globally.
Over the past 8+ years, I’ve worked with thousands of alternative data vendors and helped shape how products are packaged, priced, and sold to some of the world’s top hedge funds, PE firms, and corporates.
I’ve seen what works and what fails from both sides of the table.
What We Deliver
Our go-to-market services are tailored for the realities of the alt data landscape.
Here’s what we help you with:
✅ Identifying your highest-value buyer segments
✅ Messaging that resonates with technical and non-technical stakeholders
✅ Competitive positioning (vs. direct and indirect competitors)
✅ Pricing strategies based on buyer expectations and licensing models
✅ Sales enablement tools & outsourced sales (use cases, value props, data dictionaries)
✅ Marketplace launch strategy (E.g. Eagle Alpha Alt Data Platform and how to use their tools like ‘Storefront’)
✅ Funnel strategy from first touch to qualified lead to deal
✅ Data Conference attendance on your behalf. We show up, speak your language, and pitch your data. Or can offer advice and best practices
We help you with the above and more!
Strategy Meets Execution
This isn’t just a slide deck. We help you implement the GTM plan, from building your sales deck to optimizing your marketplace listing and aligning your digital marketing funnel.
If needed, we collaborate with your sales, product, and data teams to make sure your offering is buyer-ready and supported across every touchpoint.
Let’s Build a GTM Plan That Works
Whether you’re launching a brand new data product or rethinking your sales strategy, we’ll help you cut through the noise, avoid costly missteps, and go to market with confidence.
Book a free consultation and let’s turn your data into a revenue engine.